Cumbria Tourism

The official Destination Management Organisation for the Lake District, Cumbria

Formally Cumbria Tourist Board, Cumbria Tourism were established over 40 years ago with the vision to be the UK’s leading Tourist Board by exceeding the expectations of visitors and businesses. Independent research conducted for VisitEngland has indication that Cumbria Tourism delivers in excess of £25m of direct income for its members and partners annually.

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The Challenge

We were approached by Carne & Co to assist with rebuilding the Cumbria Tourism corporate website. They wanted achieve the following goals:

- Promote Cumbria Tourism to potential members
- Boost exposure to B2B directory to encourage more suppliers to advertise
- Provide an online system for members to purchase advertising slots / products
- Position Cumbria Tourism as an authority through our research and statistics
- Promote events through an events page and interactive calendar
- Encourage audience interaction through social media

The Solution

Our solution was to utilise a flexible and editable CMS, so that staff members could easily add and edit a rich variety of content going forwards.

We incorporated an e-shop, business directory and customisable advertising banner sections into the site - these work together to give advertising businesses more exposure, and allow customers to easily purchase online memberships and additional products/services.

The integration of Chart.js with custom post types enables Cumbria Tourism to update and display relevant statistics through various graph styles.

The construction of an Events page with interactive calendar and custom-built 'social media wall' allowed us to meet our remaining goals, and make it easy for users to see what's going on at the moment.

Finally, we collaborated with Carne & Co. to ensure that the site was useable and performed well across the broad spectrum of devices and browsers.

Social Media Wall: API Interrogation

Part of our brief was to encourage audience interaction through Cumbria Tourism's already well-established and wide-reaching social media channels.

To meet this need, we developed a custom-built 'social media wall' - this plugin makes use of both the Twitter and Facebook API to display social posts and information in an original and eye-catching way.

Flexible CMS Implementation

We developed a custom implementation of the ever-popular WordPress content management system, taking advantage of its flexibility to create a modular publishing platform.

WordPress is one of the most commonly used website platforms on the web with over 60 million installations to date. It has been used by some of the biggest companies around the world such as flickr, MIT, Vogue, NASA, 10 Downing Street, New York Times and many more.

We incorporated a set of content modules that editors can choose from when posting new content, allowing for total freedom and editorial design, while retaining a consistent look and feel across the site.

Thank you Carne & Co and Pixel Pudu for your hard work on the new website, all at CT love the finished look!

‐ Cumbria Tourism
via Twitter.